Understanding Flexitarianism: A Balanced Approach to Diet

Several factors, including the pandemic and increased awareness of climate change, have contributed to the rise of flexitarianism.

Who Are Flexitarians and What Does Flexitarianism Mean?

The root of the word "flexi" indicates something flexible, a non-rigid scheme: this is the key to understanding it correctly.

Unlike vegans, who do not consume any animal products for ethical and environmental reasons, flexitarians have a more "soft" approach.

Similar to those following a plant-based diet, flexitarians primarily consume plant-based products but do not completely avoid animal products.

What Do Flexitarians Eat?

So, what can you eat if you follow flexitarianism?

Essentially, a flexitarian is driven by both ethical reasons—impact on the environment and animal welfare—and personal health reasons, deciding to mostly consume plant-based products while still allowing some animal products.

Therefore, it is about having a primarily plant-based diet where the few animal products allowed are usually high quality, purchased from ethical sources, controlled supply chains, and small local businesses that care about animal welfare.

It is a compromise that allows many people to contribute without making a complete dietary "sacrifice."

Flexitarianism Numbers Worldwide

According to Unionfood data, the turning point was the first lockdown: the pandemic led people to want to consume more plant-based and healthy foods, cooked at home, giving up fast food and meat-based diets.

Indeed, from 2020 compared to 2019, the consumption of fruits, vegetables, cereals, and plant-based beverages increased by 3.7% year on year.

In 2021, according to Gfk-Eurisko, 42% of Italians stated that they had significantly increased their consumption of fresh fruits and vegetables along with whole grains. A full 39% said that plant-based beverages and meat substitutes had become regular items in their weekly shopping, becoming daily products on our tables.

Sources

Il Sole 24 Ore Il Giornale del Cibo